Google and Apple have just begun a public experiment. One that affects the daily lives of millions of people; specifically, anyone who plays mobile games.
Apple launched Arcade on September 19th, charging $5 a month for unlimited access to more than 100 mobile games on its store. The company spent a reported $500 million to acquire high-profile titles like Skate City, Where Cards Fall, Grindstone, Assemble with Care, Sayonara Wild Hearts and Overland. This means Apple paid developers upfront for their games, even before some of them were finished. Think of it as the Netflix model of content acquisition.