Take a look through Etsy
or the countless daily T-shirt sites and nerd-focused stores
online and you'll find a common theme: merchandise featuring characters and other bits from your favorite video games. Soon, you won't have to go outside the title you're playing to grab a piece of tie-in swag, however. That's because online shopping company Shopify has designed
a developer tool that hooks into games made with the incredibly
popular Unity toolset
, and sets up a virtual shop in-game where you can buy branded t-shirts and other tchotchkes. What's more, unlike the aforementioned storefronts, it'll be officially licensed merch.