Behind EA’s push to put more women in sports games

Until two years ago, there was no way to play with female characters in FIFA, the world's most popular gaming franchise. But EA Sports changed that with the introduction of FIFA 16. That's because, for the first time ever, the studio revealed that its flagship game would feature women soccer players. It was a great move toward diversifying the game's plot, albeit a risky one considering its core demographic: young men. That doesn't mean FIFA players aren't open-minded. But in an industry with a reputation for being misogynistic, EA Sports made itself vulnerable to potential backlash. As it turns out, the company needn't have worried: FIFA 16 quickly became one of the best-selling titles of the year.


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