Glu Mobile is the company behind freemium apps such as "Kim Kardashian: Hollywood," and now it has partnered with a new celebrity: Taylor Swift. The company is creating an app called "The Swift Life" that's designed to be a gathering place for the singer's fans. It could even provide an opportunity to interact with Swift herself.
The app will be beta released in limited countries soon. Platforms aren't specified, but Glu cites Google Play, the App Store and the Amazon AppStore in its release, so it's likely to be broadly available across mobile devices. You can see a first look at the app in the video below.
Source: Business Wire